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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Product displacement ： ウィキペディア英語版 Product displacement Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme.〔(Media Daily News )〕 Product displacement can also refer to brands/companies deliberately modifying their name or logo in an attempt to make people see the logo and realize that the logo/name is not correct. This extra thinking time forces people to register the real brand. This method can be more effective than product placement.〔(Hungry Beast: Product DISplacement )〕 ==Method== Product displacement is usually achieved via digital pixelation, though prior to the widespread availability of computer post-production, stagehands would cover up brands on bottles, etc., using tape, or by using fake labels. This was called "greeking"〔(tvtropes.org )〕 and the term is also used now for the digital process as well.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Product displacement」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.